Music, vendors, keynotes

October 14, 11 am - 8 pm
The Midway
900 Marin st, San Francisco



Discover the richness of Ukrainian culture, music, art, and traditions as we spend a San Francisco summer day at The Midway. The event's mission is to raise funds for urgent causes and create a positive influence in Ukraine and among our community here in the Bay Area. The funds raised from ticket sales and donations will be used to provide critical supplies to battlefield medics in Ukraine and to bring innovative professional education to Ukrainian veterans.

Join us at this truly special event that inspires positive change and leaves a lasting impression on all participants. We look forward to seeing you on October 14 for a fun, empowering, and magical experience alongside your whole family, friends, and Bay Area community.


Warm Up Ukraine: Fall is a multimedia fundraising event to showcase Ukrainian culture through music, art, talks, and activities.
A series of talks in a format inspired by TED, with the theme of Transformations for Good.
11 am - 3 pm
Live music by highly-regarded Ukrainian musicians and DJs
4 - 8 pm
Ukrainian art exhibition
11 am - 8 pm
Activities for kids and adults
11 am - 5:30 pm
Master classes by Ukrainian artists on painting and traditional crafts
11:30 am - 5:30 pm
Sales of Ukraine-made home decorations, books, ceramics and more
11 am - 5 pm

The event’s language is English. We invite everyone in the Bay Area and beyond - you will enjoy this if you have no connection to Ukraine.


Come explore art from renowned Ukrainian artists. We will be selling prints and donating a part of the collected funds to our partner non-profits Leleka Foundation and New Horizons Hub.


Fima Chupakin

Yukhym “Fima” Chupakhin is a Brooklyn-based Ukrainian jazz pianist and media composer. He is highly regarded on the New York scene as a versatile keyboardist, composer, arranger, and creative sound producer.

Fima appears as a sideman on more than 30 albums and has 3 albums as a leader under his belt with his Ukrainian band. In addition to his extensive performing career, Fima composes for film and TV.

In 2019 Chupakhin was nominated by the Ukrainian Film Awards in the category “Best Composer of the Year” for his music for “The Wild Fields”, a feature film based on the book “Voroshilovgrad” written by Ukraine’s most prominent writer and poet, Serhyi Zhadan.


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Ro Rousseau

Ro Rousseau - Ukrainian musician, DJ, traveler, event promoter. Father of UBKbeach Club - the biggest beach venue on the river island in Kyiv. Since 2016 founded Hedonism Festival has featured trendy music from all around the Globe.

One of the active members of the Ukrainian burners community responsible for some unique vibes in Kurenivka Camp at Burning Man. Now getting ready for the new Burning chapter at BRC. Besides this making charity tours for Ukrainian artists around the US. The next announcement is JAMALA with her “Like a bird” tour in June ’23 Travelled around 117 countries and accomplished 5 round-the-world trips spreading love, bliss, and happiness.


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War Photography
Evgeniy Maloletka

Evgeniy Maloletka is a Ukrainian war photographer, journalist, and filmmaker, who has been covering the war in Ukraine since 2014. He has also covered the Euromaidan Revolution, the protests in Belarus, the Nagorno-Karabakh war, and the COVID-19 pandemic in Ukraine.Evgeniy Maloletka was born on the Azov Sea, in Berdyansk, Ukraine. He graduated from the Kyiv Polytechnic Institute in 2010. In 2009, he started working as a staff photographer for Ukrainian media. Later, he worked as a freelancer and collaborated with the Associated Press, Al Jazeera, Der Spiegel, and others.

In February and March 2022, during the Russian invasion of Ukraine, the Associated Press staff member Mstyslav Chernov and Maloletka, a freelancer working for AP, stayed in Mariupol, which was encircled by the Russian troops, under siege, and extensively bombed, whereas the Russian Ministry of Foreign Affairs and the Defense Ministry claimed that Russia only targets military installations. Maloletka were among the few journalists international journalists in Mariupol during that period, and their photographs were extensively used by Western media to cover the situation.

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Yuliia Matvieieva

Ukraine-trained physician, a psychotherapist in training, a Certified Peer Support specialist, and a Ukraine-certified Military Mental Health Support specialist.

Presentation: “Bridge of Understanding: Effective Communication with War-Scarred Veterans.”


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Robert Rose

Robert G. Rose (Rob) is a media entrepreneur and travel and video journalist. Over his media career, he has created a tapestry of content while producing socially conscious "media that matters." His mantra of "empathy equals strength" is displayed throughout his work.

Rob first visited Ukraine in 2012. He returned twice more in 2019 to film episodes for Raw Travel, introducing his viewers to the culture and beauty of Ukraine.

In the summer of 2023, Rob returned to Ukraine and collaborated with Anastasia to film some more. This time, they embedded themselves with soldiers and American and UK Volunteers in Eastern and Southern Ukraine, such as Kherson, Mykolaiv, Odesa, Kharkiv, and more. Rob will premiere a short trailer from his month-long trip in 2023 at "Warm Up Ukraine.".

Rob will premiere a short trailer from his month-long trip in 2023

Raw Travel

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Art for Ukraine

Learn more about the history and the art of “Motanka” making at our special workshops for kids and adults prepared for you by Art for Ukraine.

Motanka is a traditional Ukrainian yarn doll that is much more than a simple toy. It serves as a powerful talisman and an important ceremonial object used in many ancient rituals and traditions. There are different types of motankas depending on their origin and application. This unique therapeutic practice will be interesting both for adults and teenagers. Participation in our workshop will not only help to restore ancient Ukrainian traditions but will also leave you with a unique souvenir and a meaningful gift for your loved ones.

Art for Ukraine

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Marina Malyarenko

Maryna Malyarenko will hold a fun masterclass where you will learn to paint in the traditional Ukrainian decoration technique Petrykivka.

Petrykivka is an ornamental folk art that originated in Dnipropetrovsk oblast of Ukraine somewhere around the 18th century. It is included in the UNESCO List of Intangible Cultural Heritage of Humanity due to its distinctive features and special creation techniques. Despite its unique appearance, this painting style is accessible even to less experienced artists. As with any form of art, it activates different areas in your brain, enhances blood circulation, develops fine motor skills, and helps an artist to relax and deal with stress.

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Dragonfly Floristic
Flower Design

There are many ways to express your feelings, but the most elegant one is with flowers. Blooming stems bring joy and life to any surrounding, but they also can send a very specific message or serve a symbolic purpose.
Ukrainian women used to make flower crowns for summer festivals as decoration. But such a crown was not used for decorative purposes only, it also played an important part in an ancient tradition of finding a couple during the Kupala holiday. On the night of July 6th young girls would lay their flower crowns to float on the river and potential suitors would try to fetch them from the water.

Dragonfly Floristic

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GAnna Demidova

Handbuilding is a special kind of meditation. It allows one to take a break from daily stress, relax, and experience unforgettable tactile sensations while working with clay. This workshop will teach you the fundamentals of pottery hand-building. You will learn the basic methods of building ceramic pieces using pinch pots and slab-building techniques.

If you have ever been to a Ukrainian village, you know that you can always find delicious food served in various ceramic pots. Nowadays, most of the necessary home utensils are produced at the factory and are rarely regarded as an important cultural element. However, our ancestors used to make all their pots, bowls, and cups by hand from simple clay.  As a result, clay-making became a playground for artistic expression and imagination in Ukrainian villages. Local clay masters in various areas of Ukraine developed their unique shapes and decorative styles, such as Kosiv ceramics that were extremely popular in the Carpathian region. At the “Warm Up Ukraine: Fall” event, you will get a unique chance to make your own custom-made piece together with talented Ukrainian clay master Ganna Demidova.


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Admission + Talks
Limited edition.
General admission
Kids 7-15 years old
Kids under 7 free

Non-profits and Partners

New Horizons Hub is a non-profit organization with a mission to open IT career opportunities for Ukrainian veterans and help them in transition into civilian life.

Leleka Foundation is a non-profit that supports Ukrainian military medics with equipment and supplies. Since 2014, Leleka has raised and spent over $8 million and provided thousands of first aid kits, backpacks, medical evacuation vehicles, and supplies for hospitals.

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